After CHI acquired Alegent, it found itself in a standoff with Blue Cross Blue Shield. This left many patients without coverage for a bit. While CHI worked to assist their patients, they wanted a campaign to help calm the waters. I came up with the line Restoring Faith in Healthcare which is supposed to be a nod to the C in CHI (Catholic), and help point to the fact that despite the insurance complications, CHI was on the side of the patient through it all.
A hero spot was developed using local talent and real Nebraskan patients, and real CHI physicians—many of whom sat for personal interviews with our director. These interviews were also turned into shorter :15s and :30s for TV.
Restoring Faith In Health Care - Carol.mp4