CHRISTUS Health was in the midst of launching a new line of care providers and asked BVK to create a marketing campaign to promote them throughout Texas.

The brief, as well as every client contact we spoke to, described it as "somewhere between Urgent Care and the Emergency Room.” In fact, this phrasing came up so much that we just made it the entire platform.

I wrote the lines below, while others were written by Nick Pipitone. I designed the layout of the ads and came up with a few examples of how to bring the campaign to life in the real world.