Quest Diagnostics has several divisions, one of which being the Advanced Neurology division. They were a frequent client at Manifesto, where I designed social content, and a variety of printed materials—including this brand playbook.

The background graphic(s) and fonts were already part of the overall Quest brand library, but I used Material Design’s Color Tool to derive tints of the primary brand’s color palette. The client was cool with this slight addition to the palette, and it resulted in some nice schemes throughout the set of content.

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Quest-Brand_Framework-v1.2.pdf

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